My Services

Three screenshots of a minimalist French fashion website with American English localization errors.

Whether you're exploring new international markets or fine-tuning your existing global product, I bring the content management expertise to help your brand succeed.

Skills and

Focus Areas

  • Through targeted strategies, I focus on increasing sign-ups, driving conversions, and improving retention. My data-informed methods ensure sustainable user growth across international markets.

  • Thanks to regular team check-ins, smart trade-off decisions, and clear updates for leadership, I keep projects on track without stress. Collaboration is my superpower, and I tackle challenges head-on to keep things moving smoothly.

  • I investigate issues, find bugs, and collaborate with engineers to fix them quickly. On the user side, I partner with UX experts and assist in research to ensure that products are thoughtfully built for international audiences.

  • I design and optimize translation workflows, manage glossaries and translation memories, and create documentation for cross-functional teams. I bridge gaps between teams by evangelizing localization best practices.

  • I dive into the code with engineering, independently manage CMS tools for marketing, and stay aligned with product roadmaps and goals. By speaking the language of engineering, marketing, and product teams, I make cross-team collaboration easy and keep projects on track.

Problem: “We launched in [market] but aren’t getting the growth or engagement we hoped for.”

I’ll audit your current strategy.

I’ll review how your digital product is currently localized and provide a detailed breakdown of what’s working, what’s missing, and how to improve it for your target market.

  • For US market localization, I’ve got you covered as a native. For other markets, I’ll collaborate with a local freelancer or vendor to ensure the audit is spot-on and culturally relevant.

  • I bring extensive experience in bug management and prioritization, working closely with your internal teams—content, marketing, engineering, and project managers—to ensure bugs are identified, logged, and addressed based on priority.

  • I’ll provide a detailed report outlining: the issues, how they should be fixed, a prioritized action plan, and a competitor analysis to help guide improvements.

Problem: “We have an audience in [market], but figuring out how to adapt our content feels overwhelming—maybe not even worth the effort.”

I’ll help launch new markets.

Using Google Translate or ChatGPT might seem like all you need to go global, but it won't do your brand justice. I’ll handle the details and ensure your brand connects with international audiences.

  • The biggest risk in localization is skipping market research. Understanding how your audience thinks and behaves is everything. Whether you’ve got data or need a fresh start, I’ll help you nail it.

  • Once the research is done, I’ll guide your team through adapting everything—language, currency, design, SEO, and more. I’ll also help your team integrate localization into their daily workflow.

  • Before your product launches, I’ll audit it for readiness, collaborate on metrics and KPIs, and confirm we are aligned on your business and content goals.

Problem: “Our first launch in [market] went well, but it took a big team and a lot of effort. How can we expand to more countries without all the hassle?”

I’ll simplify global growth.

I’ll create a scalable global content strategy that grows with your brand, helping you prioritize future markets and streamline your internal processes.

  • Once the hard work is done, whether it’s setting up new languages or auditing existing ones, I can stay on to provide ongoing localization guidance for new launches, marketing efforts, and SEO updates.

  • Content and brands evolve, and I’ll be there to manage any changes. Whether updating your terminology or handling a rebrand, I’ll ensure your global efforts stay on track.

  • As your international users engage with your product, I’ll turn their feedback into a clear action plan. I’ll also ensure your brand stays competitive with domestic brands in new markets.